- Article by Elisa Scarton
An architect by background and now head of creative strategy, place and urban insights at Lendlease, Seamus McCartney is the final keynote speaker to join the Business of Architecture and Design (BoAD) conference.
McCartney will be joined by FRACTAL IQ executive chairman Peter Verwer, BVN co-CEO Ninotschka Titchkosky and WeWork general manager Balder Tol.
As a leader of creative and diverse real estate teams that define the challenges and opportunities modern cities face, McCartney has more than 20 years of experience in property, construction, design and development.
In his role at Lendlease, he has worked on multiple projects in Australia and internationally, developing strategies to enable quality execution on very large-scale complex urban regeneration projects.
He is keenly interested in the early stage development propositioning and vision, which enhance value, place outcomes and encourage multi-disciplinary teams to strive for excellence. He is also passionate about looking at precincts from a unique perspective and finding a distinctive vision for placemaking.
A prolific speaker, McCartney will be taking to the BoAD stage on 11 November to discuss digital disruption and transformation.
Around the world, city dwellers are demanding more than just a place to work or live. They want cultural engagement, convenience and the opportunity for respite at their fingertips. In increasingly technology-driven, but often isolating, environments, truly great places provide a stage to encourage human interaction to occur.
Keep reading for a rundown of the topics he’ll cover:
Digital Disruption and Transformation
Parliament of NSW, 11 November, 8:25am-9am
Travel, media, advertising, education, retail, finance, manufacturing, agriculture, human resources… these are just a few of the industries that have already felt the seismic effects of fundamental disruption. By comparison, the architectural and design industry is merely on the cusp of experiencing huge and irreversible change. But make no mistake – disruption and transformation are underway, and it is vital that practice leaders looking to thrive in the next few years understand what to expect and how they can prepare to take full advantage of all the opportunities that will arise.
The Business of Architecture and Design (BoAD) conference is at Sydney’s Parliament of NSW on 11 November.
Don’t miss out. Buy your tickets now.
The inaugural BoAD is all about looking to the future. The architecture and design industry is evolving quickly and this conference has been designed to provide attendees with an agenda that will inform them of the changes that are taking place within the built environment – changes in technology, new business models and where investment is coming from and going to. It will provide business and practice leaders with key take-outs that can be applied to their planning whether they are leading a multinational or small local practice.