In an Australian-first, King Living launched its virtual showroom today, making it easier for customers to explore and shop its full collection from the couch.

The brand behind products like the Zaza sofa and Luna chair, which it designed together with Sydney furniture designer Charles Wilson, conceptualised the showroom in response to the coronavirus lockdown, which forced many of the country’s retail stores to close their doors or limit the number of visitors who can enter the space at one time.

King Living already provided online shopping, but wanted customers to have the “luxurious experience of visiting a King Living showroom and experiencing the furniture with the help of a product expert,” it says.

It modelled the virtual showroom after its flagship Sydney Annandale location.

Customers will be able to explore the space and click through to the product pages for the pieces that catch their eyes. They can then add the items to their cart.

They’ll also be able to watch product demonstrations, see pricing and explore interactive product features such as charging tables and storage seating, which open in demonstration.

“In these challenging circumstances we are doing everything we can to connect with our customers,” says global brand head Natalie Culina.

“We have designed a new customer journey, and with our virtual showroom experience, customers can now shop in a more interactive way and connect with the product and brand from the comfort of their own home.”

Along with the virtual showroom, King Living has also launched a consultation service that allows customers to chat directly with one of its design consultants via FaceTime, WhatsApp or Google Duo.

Established in Sydney, King Living designs and manufactures contemporary furniture with all aspects of design and manufacturing controlled by its in-house design team and supported by dedicated engineers in its manufacturing facilities.

The brand recently released its modular Hugo sofa, designed for all interiors from compact apartments to large flowing living spaces.

Photography supplied