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Travis Walton Architecture goes Greene


Article by ADR contributor Emily Taliangis. Images appear courtesy of Derek Swalwell.

Greene St Juice Co. stands out within Melbourne’s flourishing organic juice-press scene. Travis Walton Architecture has created more than a retail space or ‘grab-and-go’ juicer; instead the Greene St Juice Co. project has become a local icon with a devout following.

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The shop’s design and fitout are as organic and meticulous as its products. The design breaks free of traditional over-the-counter sales by incorporating individual timber and stone units that serve as one-on-one interactive spaces for retailer and customer.

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This also avoids the unsightly and problematic need to include the wasted space of a counter corner site. The separate units conceal behind-the-scene functions and allow for a more fluid space. With this clever design concept, the retail experience becomes personal and unlike any other. The design facilitates Greene St Juice Co.’s vision to put its customers first.

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The sophisticated Manhattan-inspired design displays industrial and free-flowing structures that work in harmony; a hard, urban atmosphere is softened by natural elements. The shop’s transparent walls marry the indoors and outdoors, and the natural and man-made – not unlike its juices.



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