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Shaw Contract’s new Sydney showroom designed to positively impact culture

Shaw Contract’s new Sydney showroom designed to positively impact culture


Commercial flooring brand Shaw Contract will open a new showroom/office in Sydney’s Jones Bay Wharf in October, with a design that will promote connectivity, collaboration, productivity, movement and well-being.

Designed in partnership with Siren Design, CBRE Project Management, and Hunter Mason, the new showroom opens opportunities to develop a culture that is authentic and aspirational.

The main design objective for the project was to create a dynamic and flexible showroom/office that provides innovative client-facing opportunities. Designed with versatility and flexibility in mind, the overall intent is to create a space that has a neutral canvas, allowing for a variety of trends and styles to be showcased through diverse flooring options.

With a focus on current and future employees, as well as clients and industry partners, the new space has a range of workspaces from an open seating plan, to common areas used for impromptu team engagement along with breakout spaces.

“It has been an absolute pleasure working with Shaw Contract and the broader team on this project,” says Venesa Buljubasic, creative director at Siren Design. “Everyone came together to work collaboratively to get the design and construction phase over the line. We are very proud of this project and the final outcome.”

Throughout the space, Siren Design has used rich rustic colours, textures and materiality of the local Australian landscape such as reclaimed timbers, black mild steel, deep blues from water and textured recycled brickwork.

The general space is kept simple and clean with pops of colour throughout. Additional colour is layered through the space by introduction of various soft furnishings and Shaw Contract’s flooring collections.

A feature art installation will be completed that represents the global brand whilst celebrating the diversity of colour, textures and processes of carpet design and making. Siren Design has also created unique custom joinery pieces that are flexible and mobile, catering for diverse functions within the space.

“Our new workplace will have an impact at multiple scales, with team members who work here, our surrounding communities, and our valued clients,” says Anton Arathoon, regional vice president for Shaw Contract Australia.

“We’re anticipating that our associates will have increased levels of collaboration because their space enables them to explore and problem-solve together. It’s already having a tremendous impact on our culture.

“We selected well-respected industry brands who understood the importance and real impact the Shaw Contract Sydney showroom fitout offers the local design community. Brands such as CBRE, Siren Design, DBS and Hunter Mason – all partners who invested their time and skills to create the amazing space we have here today. We’re very proud of the space and of the outcomes”.

An official launch party will take place in October 2019.

Image by Maksym Kozlenko


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