- Article by Natalie Mortimer
In the lead up to IDEA 2019, ADR is running a series of Q&As and profiles with this year’s jury. In the second instalment, we catch up with Dan Cox, director of interior design, Carr.
ADR: What’s the biggest misconception that people have about life in a design practice?
Dan Cox: That it is all about creativity! The ability to communicate well is paramount, combined with resilience, grit and determination to get ideas across the line.
How do you keep challenging yourself individually and as a practice?
Listening to our young rockstar talents, while pairing this with the maturity and expertise of the more experienced team members. For me personally, it’s travel… there is nothing like it to broaden your understanding of the world.
What has remained evergreen in your creative approach and what continues to evolve?
What remains the same is an approach that looks to minimise ‘stuff’ to create spaces of strong ideas and clarity. My personal practise has evolved to focus on people, being thoughtful to what activities they are undertaking, what behaviours that generates and how they feel within space.
How does Carr remain innovative as smaller, younger practices emerge?
Experimentation and taking risks! This, combined with a strong network of collaborators, keeps us on our toes.
What’s one design rule that you like to break?
What are rules? Seriously, rules are made to be broken. I believe good design is ingenuity when solving a problem. Rules act as roadblock to getting to the right answer.
As a judge of IDEA 2019, what will you be looking for in the entries?
Projects that don’t follow trends, that are thoughtful to the end user and demonstrate solving for the future.
What are your favourite spaces to design?
While workplace is my background, most recently I have gotten to work very closely with my good friend from university Rosie Morley on developing hospitality and retail spaces that focus on unique and memorable experiences. How lucky am I?