- Article by Online Editor
All photography by Michael Wee.
Sydney-based design studio loopcreative has designed a 250sqm fitout for Long Shot – a much-loved fixture on Melbourne’s coffee scene. Situated within the new Collins Square development in the CBD, Long Shot offers corporate city folk a sleek new space to frequent.
The design utilises a discerningly dark palette to create a sophisticated café environment. The behemoth imported Calacatta Italian marble used for the counter is a striking feature, the white and grey contrasting against the faceted black ceiling panels. European lighting, black subway tiles, oak timber tables and leather chairs round out the sleek European aesthetic that blends into its environment.
The space is split into three zones, each catering to the various needs of the customers, from morning meetings and lunches to takeaway orders. Another European nod is seen with a dedicated espresso bar and patisserie counter for those needing a quick refresh, while an open kitchen and counter space provides an informal spot to escape the office and enjoy a bite to eat. Meanwhile, a 60-seat restaurant offers patrons a more formal place to conduct meetings.
One of the challenges was ensuring the well-known and respected brand brought its existing customers along for the journey as Rod Faucheux, director of loopcreative, explains: “The challenge here was to mature and grow Long Shot from its roots as a tiny espresso bar into something that could cater for more customers without losing its original charm and of course Melbourne’s discerning coffee drinkers. As part of the transition phase, a pop-up was installed while construction was underway so no-one went without their morning coffee and pastry for too long.”
Another brand feature that materialised is Long Shot’s trademark crossed finger logo, which now adorns the wall as a custom neon light. Fingers crossed this new home continues to serve up top-notch coffee for Melbournians.