Magnolia Home by Joanna Gaines launches in Australasia

Jul 16, 2021
  • Article by Sponsored Content

Materialised has partnered with US company Momentum to bring its beautiful fabrics to Australia and New Zealand for many years.

US Fixer Upper host Joanna Gaines.

Momentum is one of the largest contract furnishing forces in the world and this collaboration has enabled Materialised to bring its exhaustive upholstery offering into the Australasian market.

The textile collection consists of plush velvets, beautiful wool, faux leathers, outdoor upholstery and boucles to name a few, with a focus on sustainability is at the forefront of every product release.

The combination of Momentum’s vast, well-stocked fabrics and Materialised’s own collection has made a compelling story. And it has just become even better!

Momentum has acquired a handful of equally influential wall covering companies that will be introduced to the Australasian market through Materialised.

All of these collections meet Australian standards and, with design ranging from hand screen printed textures, felts, textile and embossed effects, there is something for everyone. 

Inspired by natural textures and architectural details, the first release is a collection of commercial wall coverings from Magnolia Home by US design guru Joanna Gaines, thoughtfully created to help tell your story with warm and inviting patterns.

Twenty three designs in a selection of colourways make it a go-to range for designers with its practical colour palette.

Magnolia Home is a bleach cleanable, Type II wall vinyl with a flammability rating of AS/NZS 3837-1998, class 2.

Sustainably, it is printed using water-based inks, passes California CDPH Standard method (Section O1350) and can contribute towards LEED points.

If you’re a designer, architect or specifier and based in Australia or New Zealand, click here for your limited edition wall covering sample pack.

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