GlobeWest celebrates the launch of 2021 collection at Melbourne Design Week

Apr 9, 2021
  • Article by Online Contributor

GlobeWest celebrated the launch of volume two of its 2021 collection at a showroom open house in Melbourne as part of the city’s Design Week events.

More than 400 interior professionals attended the Australian furniture and homeware company‘s Melbourne showroom in Springvale to see four new collections over canapés and bubbly.

The Aria Buffet

Earlier in the year, GlobeWest’s annual Design Directions Trend Forecast identified four overarching themes – ‘Homage to Heritage’, ‘Soulful Ceremony’, ‘Primal Elegance’, and ‘Sensory Awakening’.

Driven both by the natural progression of trends and the COVID-19 pandemic, the themes see a renewed emphasis on aesthetics that are nurturing and comforting with nature an important source of solace and rejuvenation.

For its Volume 2 capsule, the GlobeWest team chose 100 products from its 2021 range of more than 500.

The Bruno Totem dining table.

Interior professionals were treated to a peek at pieces like Aria – a sleek buffet with a curved black oak frame and grooved doors on metal legs, the Bruno Totem dining table with its geometric base, and the Kennedy Wrap – an occasional chair in a vintage-inspired jacquard.

GlobeWest head of creative Keti Lytras describes the Volume 2 capsule as one that responds to the lifestyle shifts we all experienced in 2020.

“This past year has exposed the flaws in our homes, but also heightened our need for them to make us feel good,” she says.

“Spaces that balance longevity, flexibility, comfort and self-expression are being sought and seen more than ever as an investment in happiness at home.”

Ethnicraft Outdoor collection

GlobeWest also unveiled a handful of pieces from international brands at its Melbourne Design Week event.

The Scandinavian-designed Sketch sofa with its oak legs captures the grounding sculptural forms that dominate the 2021 capsule collection, while the Ethnicraft Outdoor collection from Belgium embraces natural silhouettes and structural elegance.

Photography supplied.

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