- Article by Charlotte Huston
Derlot founder and designer Alexander Lotersztain has been named as the fourth judge for IDEA 2022.
Lotersztain will be joined by Sydney-based interior designer Nina Maya, YSG director and IDEA 2021 Designer of the Year Yasmine Ghoniem, and Perth-based principal and interior designer leader at Woods Bagot, Eva Sue. We’ll be revealing more judges soon, so stay tuned.
Born in Argentina and now based in Brisbane, Lotersztain is an alumnus of Griffith University’s Queensland College of Arts where he first honed his skills in product and furniture design.
Following his university graduation in 2000, Lotersztain worked across Tokyo, Milan and Barcelona with some of the most highly respected design studios, including GK Design Group and IDÉE, where he further developed his skills in branding for international companies.
His portfolio includes art direction for clients such as Asahi, Virgin Australia, Nestlé and Mizuno.
Lotersztain’s work has appeared in design journals worldwide and can be found in the Pompidou Museum’s collection in Paris.
He has won awards in both product and interior design and has been named one of the 100 most influential designers worldwide in the &Fork global survey.
Lotersztain is also a respected design adviser to a number of private and government projects, regularly presenting at conferences such as TEDx and often joining design judging panels in Australia and abroad.
“It’s been an interesting and very fulfilling and diverse career,” reflects Lotersztain.
“From leaving and working in Japan and Europe in my early years, to establishing a design studio and furniture brand nearing 20 years old!”
Lotersztain credits his enduring design approach to a distinct focus on ‘conversation’ between clients and the community at large.
He says this has proved instrumental in facilitating innovative products that “respond to future visions or solutions”.
“COVID has highlighted the need for a major rethink, from the way we work to the way we play,” he says. “And I’m glad my company is part of the conversation.”
Drawing upon his multidisciplinary and multinational expertise, Lotersztain has seen and designed numerous spaces. When asked what opportunities and challenges are present in the Australian design industry, he is straight to the point.
“Challenges are the manufacturing sector, I’m not going to sugar-coat it.
“It’s difficult and the skills shortages are noticeable. But, on the other hand, we have some of the best designers and thinkers in the world.
“Some of the architecture and interiors that are created in the commercial, corporate and education sector are incredible and world-first.”
With this design excellence in mind, Lotersztain also believes awards programs like IDEA are crucial in driving awareness of Australia’s best “in order to keep elevating standards”.
So what will Lotersztain be looking for as an IDEA judge?
“Innovation, cleverness and, above all, human-centred design thinking.”
Enter IDEA 2022 before 10 June! Click here to start work on your submission.
Lead photo of Alexander Lotersztain: supplied.