Tag: architecture
In businesses with high-value audiences and long sales cycles, content marketing is one of the most powerful forms of reaching an audience and influencing its perception of a brand. But for the clients, stakeholders and owners in the architecture industry, it need not - and indeed, should not, be limited to blogs and social media posts.
West Australian builder Phil Kelleher plugs MEZZANINE into what powers one of Australia's most celebrated homes - the Yallingup home.
Despite the Bondi II's coastal setting, the owners didn’t want a typical beach house. Spread over three levels, it includes a craft room, music room, a library that doubles as a guest room, and a cinema room, draped in blue velvet, with blue carpet and blue walls.
The rise of virtual reality presents a number of opportunities to architects, including huge advantages when presenting your ideas to builders and clients. Meanwhile, the commercialisation of this technology has brought it into the hands of almost anyone with a smartphone and as little as $50.
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