Tom Fereday pushes the boundaries with ETO furniture range

Nov 19, 2019
  • Article by Online Contributor

King Living introduces the ETO range by Tom Fereday – a sophisticated collection that stretches the imagination of furniture design.

Hot on the heels of the award-winning ETO desk come the ETO dining table and coffee tables – a natural progression that creates a slender and elegant range for working, dining and living.

ETO

ETO

ETO dining and coffee tables

Designer Tom Fereday’s pared-back dining table design flawlessly embodies the notion of ‘new classic’. The richness of a dark marble finish with subtle white veining complements the table’s dark legs.

Speaking about the design process, Fereday says that using the unique components of the ETO desk – including oval extruded legs and cast hub system – he was able to work with King Living to experiment with different shapes and sizes, finally settling on the resulting collection.

“The ETO range allowed us to explore new materials and profiles for the collection, in particular, natural stones Marquina and Carrara along with new timber finish American walnut,” he says.

“This allowed us to then offer these to the desk informing the entire collection.”

ETO desk

The award-winning ETO desk is constructed around an aluminium frame and finished with natural timber tops, which complement existing collections in the King Living product range.

Effortlessly imbuing intelligent technology within the system, the ETO desk integrates power, wireless charging and lighting into one sophisticated minimal design, allowing people to truly customise it to suit their needs.

The desk recently received a prestigious Good Design Award accolade in the Product Design category in recognition for outstanding design and innovation.

The jury praised the desk, commenting: “The base desk design is very nicely resolved with a premium look and feel. The circular pad for charging is a nice additional element. The table design is coherent, the charging pad integrates nicely and adaptability to left or right-handedness is well-considered.

“The fact that other lamp styles could be created and available over time opens up interesting potential. It could easily function as a small dining table or a dressing table. The capacity to sit charging plates and lamps on any leg point is nice for user customisation.”

The ETO range is available exclusively from King Living.

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