- Article by Natalie Mortimer
Greg Natale has designed the new flagship showroom for Italian kitchen brand Snaidero, with an interior that encapsulates the DNA of the brand and shows off his well-known liking of high-octane glamour.
Occupying 600 square metres in Sydney’s Redfern, the showroom has been curated to display Snaidero’s signature collections and bespoke design configurations. The showroom floor showcases eight designer kitchens, including the Ola 25 conceived by Italian engineer and industrial designer for Ferrari, Paolo Pininfarina. This kitchen is the centrepiece of the showroom along with a curated selection of Snaidero’s broader kitchen collaborations with Italian designers.
Natale’s design scheme uses polished concrete floors, expansive European glass shop windows and a faceted brass reception desk that offers a glimpse into the luxury of the showroom.
He says, “I carefully reviewed the finishes of each design on display to ensure the showroom is both stylistically and culturally appealing to a local audience. Snaidero makes incredibly beautiful kitchens and I wanted to complement this in the best way possible – by creating a luxe and glamorous interior.”
Snaidero collections for Opera, Look and Hera kitchens designed by Italian designer Michele Marcon, feature prominently throughout the space. Natale introduced a perforated metallic suspended ceiling and onyx effect wall to complement the warm, modern style of the Opera kitchen.
Italian architect and designer, Massimo Isoa Ghini’s Frame kitchen also showcases the luxe aesthetic of the brand, utilising marble to display the more traditional design with a contemporary edge.
Snaidero Sydney CEO, Robert Migliorino adds, “the inclusion of Paolo’s design is incredibly important to the Snaidero space. Paolo is an intrinsic component of Snaidero’s history in kitchen design and so it’s important that we showcase this locally. We’re incredibly excited to bring Snaidero designs to Sydney and the principles of ‘kitchens for life’ to Australia.”
Photography by Anson Smart