- Article by Online Editor
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Quirky Danish furniture house HAY will open a flagship store in Sydney next week, establishing a bricks and mortar frontage for its particular brand of contemporary Scandinavian design. The new store will be managed by Cult Design, the current stockists of HAY in Australia.
Echoing the light-filled, open plan design of the HAY Copenhagen store, the Sydney showroom will feature its products over two floors, styled as an inviting and impeccably coordinated apartment. HAY Mini Market, a concept which first debuted at Milan Design Week in 2014, will be installed on the ground level, displaying a range of home accessories including glassware, stationery, lighting and textiles.
HAY was first established in Denmark in 2002 by Mette and Rolf Hay with a view to celebrate the restrained, organic shapes found in the Danish Modern movement. The husband and wife team have worked with a host of European designers, including Nipa Doshi and Jonathan Levien, to create a curated selection of furniture with a humanistic quality. Also under the HAY umbrella is Wrong for HAY, a sister brand founded in 2013 in partnership with designer Sebastian Wrong.
HAY Sydney opens for trading from 10.00am on 19 December, 2015.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.