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BRKLYN: a slice of New York in Adelaide

Sep 7, 2016
  • Article by Online Editor

All photography by David Sieverscourtesy Sans-Arc Studio.

BRKLYN is a unique example of multi-use programming, demonstrating a considered approach to a themed space.

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At the start of the project, Matiya Marovich (Sans-Arc) visited Brooklyn for a week to document the city through his eyes. Compositions, textures and proportions were captured on camera in a set of images that formed the base for the material palette and remained references throughout the project.

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The client’s brief called for a Brooklyn, New York-themed multi-use venue, including a bar, radio broadcasting lab, barbershop and food offering. The site was previously occupied by the radio-broadcaster, with an under-utilised bar adjacent and a couple of ramshackle work-spaces. The project re-creates a street in the character-filled borough of NY, where multiple functions are woven into a coherent and unique space.

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The form and layout acknowledge the daily movements of life in Brooklyn, of commuting, climbing stairs, turning corners and eventually getting to your destination and sitting back with a view. The materials reference the streets of New York, adjusting the vernacular style to suit a different context.

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Collaboration with Peculiar Familiar centred around the shopfronts and colour palettes, aiming to ensure that signage and graphics blending seamlessly with the interior design.

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The project’s first intent was that the offering and fit-out were seamlessly entwined, therefore it was essential to consider the direction of each offering and how they could tie in a Brooklyn ‘feel’. The Jewish Deli, Italian Barber and ‘Loft-bar’ are all products of an extended conversation between the Clients, Interior and Graphic Designers.

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These different moments are references to the history of Brooklyn, the cultural diversity, the varied vernacular styles of shopfronts and the grittiness of Brooklyn’s streetscape.

sansarcstudio.com.au

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