The owner of the eponymous studio, Luke Fry has announced he will expand his design practice with the upcoming launch of his Mansfield studio.

Born in the small city of Benalla, which is located 200 kilometres north of Melbourne, Fry has established family ties in the north-east high country region spanning generations, with his parents and brother also residing nearby.

“I’ve always loved the area and have spent a lot of time there over the years,” explains Fry about the expansion.

“We moved for lifestyle reasons, but the new office and projects are an unexpected bonus. Expansion into a new area has opened up possibilities, which has given the team and me new energy and excitement.”

Along with building another family home in Mansfield in the near future, Fry is looking forward to the unique project opportunities the region provides.

“The rural, alpine areas provide beautiful landscapes and views in which to create amazing lifestyle-driven homes.

“Holiday homes are always special places for the owners as they act as a retreat where fond memories are created.”

Fry hopes Mount Buller, a nearby popular snow resort, will also “become a strong focus” given its vast potential in the residential, hospitality, and hotel and accommodation spaces, with projects already in the works.

Many of Fry’s team have strong ties with the region, including their most recent staff member Amelia Smith, who joined as a graduate architect and has a long-standing history with Mansfield.

Furthermore, practice manager Joey Cooney has been connected to Mansfield for more than 40 years, as the owner of a wedding venue just outside of town.

Fry hopes the expansion will show the “refined, purposeful and design-led properties” of his practice.

Initially launching as a sole operator in 2014, Fry’s studio has grown over the years and now encompasses a practice of registered architects, interior designers, and a dedicated business development manager, who have been the recipients of industry awards, such as ‘Best Residential Design Australia’, ‘Best Residential Interior Designer Victoria’, ‘Most Innovative Kitchen’ and ‘Excellence in Use of Steel’ at the Building Design Awards.

Photography courtesy of Luke Fry Architecture and Interior Design.

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