Herschel pop-up store

Designing the Herschel Supply pop-up store at YO’HOOD

Jul 15, 2019
  • Article by Online Contributor

Linehouse was commissioned by Canadian lifestyle brand Herschel Supply to develop a popup structure for YO’HOOD, a streetwear retail trade event in Shanghai.

Architect’s statement

Drawing from Herschel’s roots in Vancouver, Canada, an urban centre surrounded by nature, Linehouse took the notion of the urban forest and the kind of dwelling one might find there. In doing so, they reconsidered the alpine cabin for an urban context, creating a fragmented dwelling.

Herschel pop-up store

Linehouse created a horizontally stacked timber structure; a void space fills the interior of the assembled wood, in the profile of a house, allowing for visitors to pass through the volume. These timber profiles push and pull, at points of entry, drawing visitors into the space.

Herschel pop-up store

The horizontal stacking is interlocked with vertical mirror columns. These are placed diagonally throughout the volume. Translucent panels in the form of a half profile house are layered upon the columns, creating mechanisms of display and graphic applications on the interior.

Herschel pop-up store

Upon approaching the structure, black metal frames and acrylic enclose areas of display, containing two-tone story panels.

Herschel pop-up store

As one moves around the volume their perspective of the structure shifts from wood to a colour gradient. One side of the timber profile is painted a colour, whilst the other sides remain wood. The colour changes upon each stacked element, in a gradient spanning from blue and green to yellow and orange.

Photography by Dirk Weiblen

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