Headlining the new dnd for the Pittella collection, Pittella has launched the Ginkgo handle. Designed by renowned industrial designer Giulio Iacchetti, the minimal and cutting-edge design is a natural addition to Pittella’s offering.
The Ginkgo door handle has been thoughtfully designed to replicate the fan-like geometry of the leaves of a Ginkgo tree. In 2017, it won the Good Design Award for the hardware category.
An industrial designer since 1992, Iacchetti, has designed for numerous brands including Abet Laminati, Alessi, Artemide, Fontana Arte, Foscarini, Ifi, Magis, Pandora and most recently dnd.
In fact, Guilio joined dnd as head art director in 2017. With a career spanning three decades and numerous accolades, Iacchetti brings his breadth of experience and a keen eye for innovation to this role. The Ginkgo which he designed for dnd had immediate international success.
On their recent trip to Milan to celebrate this year’s 60th Salone di Mobile, Simone and Charlotte Pittella caught up with Iachetti at the dnd stand exhibition and asked him about the inspiration behind the Ginkgo.
“At one stage when designing the Ginkgo, I started to remove or cut away material from the stem to refine the lever’s weight somewhat,” Iachetti told the Pittellas. “In removing some of the excess material from where I felt it was not needed, all of a sudden there emerged the organic shape that was the natural form of the Ginkgo leaf.
“The way in which the natural shape emerged was destiny. I only wanted to remove material, shape the lever, to lighten it and, in doing so, the process led to the birth of this product design.
“Nature is always inspirational in design, mother nature is always the master. But, in this case, the design was an outcome of the process. I was not looking for it, it just appeared.”
Images courtesy of Pittella.