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Located in West Melbourne, the new multilevel showroom is an expansive, industrially-inspired space for Krost’s full breadth of commercial and office products.
Krost is at the forefront of supplying commercial furniture that is current, relevant and offers the latest in workplace design and research. Spread over 2600-square-metres, the showroom is home to Krost’s full furniture collection while cleverly integrating their office and staffing areas with extensive product displays.
Krost design manager Carly Krost coordinated the design of its new Melbourne home, which is thoughtfully divided into a number of interactive and immersive spaces that bring the full spectrum of Krost’s products to life.
“When we first explored the building, originally part of the White Crow tomato sauce Melbourne factory, we were excited by the opportunities the space provided,” says Krost.
“The building has several different design typologies that we felt we could harness to create a space for our customers to discover our furniture and visualise their individual workspace design goals.”
Built around the existing structure – a double-level ‘L’ shaped building – the showroom fronts Spencer Street on its northern elevation and Ireland Street from its rear car parking area on the southern elevation.
With this layout in mind, Krost created smaller spaces within three expansive halls – The Atrium, The Den, and The Greenhouse.
Krost says a central void intersects The Den and The Atrium to connect the two display areas.
“The central void connects the two levels and, being the heart of the building, visitors can see beyond and choose where they want to go and what they want to discover in the displays.”
The expansive, industrially inspired space in West Melbourne boasts a truly intuitive experience. The showroom helps to improve the interaction between the user, their environment and their way of working. This approach forms the foundation of the entire range of Krost products, resulting in a product suite fit for commercial use and with the required ergonomic properties that the rigours of this category of furniture demand.
For interior design and materials, Krost was inspired by the pre-existing building’s history.
“To build our showroom, we played with materials that referenced the original building and its industrial context such as polished concrete, steel and timber,” explains Krost.
“We also layered in textures that are found in modern office design including, woven vinyl flooring carpets, prefinished timber and laminate board and various soft furnishings.”
Light was also a key design feature. Krost explored each hall, from the large northern exposure skylights in The Atrium, to the moody Den, and the bright airy feeling of The Greenhouse, to discover how different levels of light changed a product’s display.
“Light plays an integral part in how you see products and spaces. The colour, texture and different grains in the timber are all affected.”
“There is a materials library design studio and kitchen meet point on both the lower level in The Den and in the upper-level Atrium space, where visitors can meet our team members, sit back, relax over a coffee and discuss their project’s furniture goals.”
A visit to the showroom can aid in properly visualising the furniture and feeling the products instead of seeing static, motionless objects.
“The showroom is intended to be dynamic, you can really feel the mood and design of the displays change and that interaction is what we are hoping to foster in our personalised showroom experience,” concludes Krost.
The brand’s long history in commercial furniture design, depth of experience in the Australian office furniture industry, complemented by its local manufacturing, extensive warehousing facilities, product certifications and quality assurances allows Krost to complete fit-outs in industry-best lead times.
Come and see for yourself by visiting Krost’s showroom at 617-643 Spencer Street, West Melbourne. Open weekdays from 9 am to 5:30 pm.
Photography by Pixel Collective.