The Serif TV stands out just as brilliantly as it blends in. With its sleek base and iconic I-shaped profile, plus a new Ambient Mode with exclusive patterns, The Serif by Samsung makes a modern design statement in your room.

Developed by Samsung and renowned French designers Ronan & Erwan Bouroullec, The Serif TV blurs the lines between modern design and technology. Sharp and streamlined, the unique silhouette ensures The Serif looks like no other TV, while the harmonious 360° design provides sleek, smooth surfaces from front to back, for TV that looks good from any angle.

The black metal floor stand adds another level of sophistication to The Serif’s iconic design. Blending naturally with the room environment, the stand lets you easily position the TV almost anywhere in your space.

Designed by the Bouroullec brothers, The Serif elevates every living space and effortlessly complements your interior’s style

Turn your TV into a digital canvas

Your TV screen doesn’t have to be blank when it’s turned off. Ambient Mode serves up beautiful images, including Bouroullec patterns created exclusively for The Serif, plus useful information when The Serif is in standby. A range of choices and settings make it simple to transform the screen into a lifestyle canvas, and allow The Serif to integrate beautifully into your interior decor.*

When powered off, you can keep The Serif beautiful in Ambient Mode

Stunning pictures and seamless connections

The Serif lets you discover inspirational entertainment experiences, with vibrant picture quality and smart features that are fitting match for its breakthrough style. Powered by Samsung Quantum Dots, QLED technology in The Serif produces consistently bright and vivid images with deep blacks, so you see accurate, rich and detailed colours in any light.

Powered by Samsung Quantum Dots, QLED technology in The Serif produces consistently bright and vivid images with deep blacks, so you see accurate, rich and detailed colours in any light.

Samsung QLED technology produces stunning TV images, for superb entertainment

Simple one-touch contact technology lets you play music from your smartphone though The Serif’s powerful speakers – just place your compatible mobile on top of the TV, wait for the connection and start listening right away^ – while the One Remote Control lets you switch seamlessly between TV, Netflix, YouTube and your connected devices with a single controller.+

Iconic design, beautiful Ambient Mode images and stunning picture quality. Samsung’s The Serif looks striking and performs brilliantly wherever you set it, whether that’s the kitchen or living room, bedroom or office.

The 43” and 55” Serif are $1599 and $2399 respectively.

For more information, visit Samsung.com/au/theserif

* Ambient Mode performance may vary depending on where the TV is installed including wall designs, patterns or colours.

^ This feature works with all Android devices that support Near Field Communication (NFC) wireless information sharing. Connects using Bluetooth v5.0.

+ Compatible only with selected devices. Please see samsung.com/au/oneremote. Internet required. Data and subscription charges may apply. Apps may be subject to change.