The way interior design and architecture professionals source, specify and procure products has dramatically changed over the past few years, and Programa has been at the forefront of this revolution. Now, Programa is offering forward-thinking architecture and design (A&D) brands and suppliers a new way of thinking about sales and marketing.

Interior design project management software Programa was built to solve real problems for A&D professionals, according to its co-founder Claudio Oyarce. The new Programa for Brands software is no different.

“Likes and views don’t equal sales,” Oyarce says.

“A huge chunk of our industry’s budgets are spent on activities with no predictable outcome – basically guesswork – and we want to change that.”

The future of sales and marketing for A&D

In a few short years, Programa has become the leading product specification software globally. If you’ve walked past a new home, restaurant or apartment build recently, chances are it’s being built with Programa.

AKI Design, a multi-disciplinary studio in Melbourne, attests to Programa’s ability to streamline administration tasks and allow design teams to focus on what they do best.

“Some of the challenges as designers is keeping everything in a schedule that is able to be constantly updated, without taking too much physical and mental time away from design,” says AKI’s director and head of communications Tessa James.

“Programa has really helped us as a studio in that way.”

Goodbye growth guesswork

Programa offers natural and native promotion of A&D products, which is guaranteed to be seen by only industry professionals, not just as they browse online, but while they work.

This means more meaningful sales enquiries and high-quality prospects, allowing sales and marketing teams to secure quality insights and serve clients effectively. Leading the future of A&D specification and sales for brands, Programa offers powerful solutions unavailable anywhere else.

WOODCUT and AKI Design: a success story for the supplier and designer

Earlier this year, Programa documented AKI Design’s Alexandra House project, which involved the specification of WOODCUT’s premium timber flooring range. This collaboration, facilitated through the Programa Trade Portal, highlights how Programa for Brands fosters seamless and efficient relationships between suppliers and designers.

With a profile set up on Programa for Brands, WOODCUT received detailed quote requests for its Smokey Ash line. This streamlined the process and enabled WOODCUT’s sales team to respond efficiently, resulting in a more informed and seamless purchasing experience for everyone.

“With Programa, we’re able to [present] all of our products and our brand to the right market: the architecture and design community,” WOODCUT’s social media and marketing manager Annabel Tucker says.

Centralising communication between suppliers and designers benefits both sides.

On Programa for Brands, suppliers like WOODCUT have clarity on the status of each prospect and quote requests from design studios. The WOODCUT sales and marketing team can track the sourcing stages from quoting to delivery, with various filters providing clear insights into each product’s status.

“Programa is connecting our sales teams with clients, filtering leads through the sales funnel, and providing informed information for face-to-face meetings,” Tucker confirms.

Thanks to AI technology, the software offers unprecedented insight into a brand’s current and future sales funnels, in-app communication tools for smooth quoting and transactions, and ensures easy onboarding.

“Through Programa, we’re actually able to get the data-driven insights about what products are popular that help shape our product range,” Tucker adds.

Meanwhile, designers can confidently discover products on the Programa Trade Portal, knowing they are engaging with trusted brands. For example, AKI Design’s project, facilitated through Programa, saved the studio time and resources, eliminating the need for context-switching or platform-jumping. Having a central location for all information from specification to site is invaluable.

Register your brand, join the future of the A&D Industry

Join the top brands servicing the industry across Australia and New Zealand and integrate your products with Programa. Over the coming months, Programa for Brands will release the next-generation specification and sales tools for brands that will empower sales and marketing teams to sell products more effectively and reduce advertising uncertainties.

To learn more about how Programa is helping facilitate high-end projects for the A&D industry, register your brand here.

Photography by Timothy Kaye. Video production by Gos4 Media.