- Article by Online Editor
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Atelier Marko Brajovic has designed the new Camper store located in the new Emporium building, Melbourne.
The Camper store in Sao Paulo, Brazil has the same design principles with influence taken from traditional folkloric Brazilian festivities and the design creates an engaging environment by integrating dense layers of coloured fabric strips through the spatial footprint of the ceiling.
Thousands of strands of shoelaces are modelled into different shapes, manufacturing a sensory based and ‘scenographic’ experience for visitors.
The store will also stock a variety of collaborations as part of the Together range which will be the first standalone store in Australia.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.