- Article by Elisa Scarton
Made For has paired pink and greyish green in a bold warehouse renovation for Melbourne brand Frank Body.
The Australian beauty brand founded in 2013 makes and sells clean, cruelty free body, skin and hair care online and in stores like MECCA, Sephora, Urban Outfitters and Bloomingdales.
Based in Cremorne, the new 565-square-metre warehouse houses both Frank Body’s corporate office and its sister copywriting agency Willow & Blake. Run by three of the skincare brand’s founders, Willow & Blake has been central to Frank Body’s success.
Made For founder and design director Cara Stizza – who is also from Melbourne – explains that it was this all-local ambition that inspired the warehouse’s look.
“We leaned into the Australian-born and bred success story of Frank and Willow & Blake by engaging with some of the best local creators, makers and artists to bring the space to life,” she tells ADR.
Across the space, Frank Body’s signature pink is pared with green and punctuated by hints of burgundy and navy blue.
Terrazzo surfaces and timber detailing are used to offset the bright palette while also hinting at the brand’s natural properties.
“Frank is all about making its customers feel good with simple, effective and accessible products that make self-care fun,” explains Stizza.
“It doesn’t take itself too seriously because it knows it has the goods to back it up.
“We wanted to capture that same bold, fun feel for its new HQ, while ensuring the space was functional and joyful.”
In the breakout zone, a “retro-inspired” black and white terracotta checkerboard floor sits beneath a modular green sofa. The piece is framed by a deep burgandy mural by Melbourne artist Bobby Clark.
Elsewhere in the space, mid-century style vintage and recycled furniture in pastel pinks and grey provide seating for the more than 50 staff members alongside “statement pieces” from Ross Gardam and Melbourne brand Dowel Jones.
In the nearby custom kitchen, a terrazzo-topped island with a greyish green base sits in front of a stainless steel counter, where sparkling water and beer are available on tap.
The fridge and other amenities are hidden behind a navy blue storage unit in the same shade as a nearby sofa and bar stools.
“Finding the balance between professional and playful was important to us,” concludes Frank Body and Willow & Blake co-founder Jess Hatzis.
“We needed a space that could reinvigorate our team after the last two years and instil a sense of creativity in every department.
“It’s a home away from home for more than 50 people and the details matter. It needed to be comfortable and energetic all at once.”
Led by Mitchell Jones and Cara Stizza, Made For is a Melbourne-based studio that works across commercial, residential and public projects.
Also in Melbourne this week, Pop Architecture injected “contemporary lightness” with a significant addition to this Edwardian family home.