- Article by Online Editor
Lexus is calling on young creatives to enter its 2020 Design Awards, offering mentorships, funding for prototypes and the chance to exhibit at Milan Design Week.
Now in its eighth year, the program aims to inspire innovations in design that ‘lead to a better tomorrow’. To enter the awards, entrants will need to demonstrate how their creative ideas express three key principles of the Lexus brand: Anticipate, Innovate, and Captivate, with an emphasis on how their design anticipates the needs of individuals and society.
Lexus will announce six finalists in early 2020, who will then go on to participate in a mentorship program in New York City, under the guidance of design leaders from a variety of fields. Each finalist can use up to 3,000,000 yen (approx. $40,000 AUD) to create a prototype of their design concept, which will be exhibited at the Lexus design installation at Milan Design Week 2020.
Last year, Ben Berwick, a Sydney-based architect’s concept, Solgami (a system for domestic energy generation) was nominated as one of the six finalist designs. The Grand Prix winner was American designer Lisa Marks who designed a 3D printed Algorithmic Lace bra for breast cancer survivors.
Most of the solution concepts in 2019 included biodegradable materials, renewable energy sources and aimed to reduce our carbon footprint.
The award culminates in the announcement of the Grand Prix winner following prototype presentations by each of the six finalists. Prototype presentations and announcement of the Grand Prix winner will happen on during Press Day at Milan Design Week. The complete list of Lexus Design Award 2020 judges and mentors will be announced in spring of 2019.
Entries are open now through to 14 October 2019.