In its second year on millionaire’s row, Lexus’s design pavilion for this year’s Melbourne Cup Carnival is a marriage of Japanese values and Australian flora. The Japanese car company chose to ditch the glitz and glamour abounding elsewhere in the Birdcage pavilion in favour of embracing its brand value, ‘Omotenashi’, which it describes as “wholeheartedly looking […]
With a host of art and design heavyweights at the helm, including David Bromley and Mim Design, the display of marquees in the exclusive birdcage enclosure at this year’s Melbourne Cup Carnival is sure to be the most impressive yet.
The new installation will pay homage to the historic and contemporary architecture of Germany, blending modern art and culture with the love of street art that has inspired both Germany and Australia.