Tag: lexus
A closer look at Lexus’s Australiana-inspired design pavilion
November 7, 2019
In its second year on millionaire’s row, Lexus’s design pavilion for this year’s Melbourne Cup Carnival is a marriage of Japanese values and Australian flora. The Japanese car company chose to ditch the glitz and glamour abounding elsewhere in the Birdcage pavilion in favour of embracing its brand value, ‘Omotenashi’, which it describes as “wholeheartedly looking […]
chat_bubble0 Comment
visibility597 Views
Inside the Lexus Design Pavilion with Mim Fanning
November 6, 2015
Against the foreboding clouds of a particularly tempestuous Melbourne morning, the Lexus Design Pavilion makes its presence felt. The ADR team was in attendance at Flemington Racecourse yesterday to experience Mim Design and Joost Bakker's inspired second collaboration.
chat_bubble0 Comment
visibility449 Views
© Niche Media 2024