Submissions to this category denote retail fitouts that demonstrate a good understanding of all the things that contribute to making a shopper’s visit to a store a memorable one (and, of course, a profitable one for the store in question). Considerations include: brief, concept, product display, brand translation, experiential quality, spatial acumen, parameters, decoration, lighting, sustainability, innovation and originality of design outcome.

Submissions to this category must include a separate Sustainability statement to be considered for the Sustainability Award.