Capturing the essence of a building or space through the lens of a camera, reflecting its subtle nuances and the designer’s true intent, is a unique art form that requires a specific skill set. Indeed, photography can be the one thing that stands between a project winning an award, gaining media coverage or being completely passed over.

Australian Design Review (ADR) recently spoke with Michelle Williams, an award-winning photographer renowned for her ability to capture architectural and interior design projects with artistic depth, about her creative and collaborative process that has helped propel many studios to award-winning glory. 

ADR: How long have you been photographing architecture and interiors? 

Michelle Williams (MW): I’ve been photographing architecture and interiors for 20 years, beginning with my time studying photography at RMIT. I entered the program with a portfolio blending still life, architectural and photojournalistic work. 

During my studies, I developed a deeper appreciation for design and the built environment. By the time I graduated, I was captivated by how light, and shadow interact with structures to enhance geometric form and shape. I knew I wanted to specialise in this field, combining storytelling with the elegance of architecture.

ADR: What led you to build your photography career around architecture and design photography?

MW: My fascination with architecture and spaces began in childhood. I recently rediscovered a drawing I made at age 10 of a dilapidated farmhouse. I was captivated by its mystery, wondering who had lived there and what stories its walls held. Looking back, I realise I’ve been drawn to exploring the narratives within structures for much longer than I thought!

My uncle – an architect – also played a pivotal role in shaping my perspective. He often took me on architectural appreciation walks around Melbourne, sharing insights into the design process behind large-scale buildings. These walks sharpened my eye for geometric shapes, curves and the thoughtful details signature to the firm’s projects.

When I began photographing architecture, I worked with a 4×5 large-format film camera. The slow, deliberate process allowed me to study light – its quality, direction and angle – and how it transforms a building’s cladding, shape and texture. Light doesn’t just define structures; it shapes how we experience spaces inside and out.

Mastering the interplay of natural light and shadow has been foundational to my work. It’s a skill that extends beyond architecture, enabling me to photograph design products like fabrics, wallpapers, furniture and soft furnishings with the same sensitivity to light. Collaborating with designers to capture their creativity and vision remains one of the most fulfilling aspects of my practice.

ADR: What are the biggest challenges you encounter when photographing architecture and interior projects? 

MW: I approach every project with fresh eyes, as each one is unique. However, some common challenges arise across architecture and interior photography:

For architecture, it’s often a juggling act between weather and timing. With commercial projects, there’s usually a small window between the completion of construction and the client moving in. This often means working around unfinished elements or returning a year later to capture the landscaping once it’s more established.

For interiors, the biggest challenge is furnishings. Sometimes the client’s budget doesn’t allow for styling that aligns with the designer’s vision. In other cases, I’ve worked with architects to completely refurnish a space for the shoot because the homeowner’s style didn’t reflect the original design intent. Additionally, delays in furnishing – especially with supply chain disruptions since 2020 – can push timelines significantly.

ADR: Which project has been your favourite to shoot so far and why? 

MW: The projects that I love to work on are when the designer, architect or art director is equally invested in the outcome of the imagery. It’s incredible what happens when creative minds come together. 

In the process of understanding the design intent of a project, which often starts weeks or months before the shoot for large-scale commercial builds, I often include people to assist in telling the story of the building. For a residential shoot, we will bring a talented stylist in to style the home.  

I love seeing the client’s reaction when they see a project they have often spent years working on come to life through pictures. 

ADR: What is the best advice you want to share with architects and designers so they can get the most out of a shoot?

MW: The best advice I can offer for getting the most out of a shoot is to ensure clear communication and thorough preparation from the outset. For photographers to provide an accurate estimate of time and costs, it’s invaluable to send a detailed brief ahead of time. This should include the building plans, location or site plans that show the building’s orientation to the sun, renders, and even any phone snaps of the current state of the space.

A site visit, or “recce”, is also essential – especially when working with a new photographer. This allows us to assess the space in person and discuss key details.

Collaboration with the designer is a central part of my process. I make it a point to understand the design intent and immerse myself in the designer’s vision. This allows me to approach the shoot with a clear understanding of the story I need to tell, ensuring that the final images honour the design concept while capturing its essence photographically.

ADR: What should a designer look for when engaging a photographer to shoot their project? 

MW: It’s important to understand that architectural photographers have a specialised set of skills, tools and knowledge of the craft that goes beyond general commercial photography. Once you have identified your needs and reasons for engaging a photographer, evaluating their portfolio through their website should give you an indication as to whether that photographer has the skills, experience and style you are after. 

From there, it’s important to meet up at the site to make sure you both have a collaborative nature and share the passion for your design. 

Michelle Williams has been photographing buildings and interiors for 20 years. Celebrated for her mastery of atmospheric lighting, her ability to craft captivating imagery characterised by delicate authenticity has propelled many firms to award-winning status. Williams’ fine art pieces have earned awards and recognition internationally and are held in private and public collections, reflecting her talent and artistic vision.

Photography by Michelle Williams unless otherwise stated.