Gone from whoa to global superstar in 14 years, HAY is a brand that now boasts a presence in most capital cities, as well as flagship stores across a number of regions, including Australia. Key to HAY’s success is a dual strategy of perpetual evolution coupled with timeless foundations, as inside finds out.
The design of each Jimmy Grants restaurant represents a different aspect of the fictional character’s migration story. For Eastland, Technē Architecture designed a space that references the quintessentially Australian back shed, complete with a modern twist and the restaurant's token shades of blue.