Design isn’t just about the plans you draw up for the buildings you create. Design thinking should be an integral part of your business model too. Design thinking is the antithesis of resting on your laurels, of reusing past methods and approaches or rehashing ideas. It is about finding the client’s specific problems and then […]
David Constantine, director of design at Ellis Jones, ponders the importance of beauty in design.
‘Design thinking’ is catching on as a new term and framework for addressing business challenges. In many ways it is a logical extension of the call to innovate.