Tag: ar
Ian Motley offers an introduction into fee proposals, and suggests success may not depend on the amount you quote, but the range of options you provide.
To produce a monograph or not, that is the question... Stephen Webb and Christon Batey-Smith debate the pros and cons with Stefan Mee.
There's an allure of being the boss that promises complete artistic control and the ability to pick and choose projects at will. In reality, this is seldom the case, and it's not so much starting a practice as it is starting a business.
In this issue of AR, Cate Cowlishaw, head of business at Bates Smart, talks about selling your work, Simon Nelson provides some tips on how to construct and develop a business plan and PR specialist Sharyn Lowe explains how and why the industry needs to utilise PR.
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