AR – The Business of Architecture 147
This is the second issue in the new look AR and the mantra ‘don’t spend more than you earn’ is at the very heart of what we’re doing with this change in direction. We realised that it’s these basic business processes that can be the areas of greatest struggle for architectural practices, so this is where you come in. If there are areas of your business you find challenging, let us know. If there are topics you think we should be covering that will aid you in your daily business chores...share them with us.
Inside #94 – Special triple issue
As the year draws to a close the last inside for 2016 is an extraordinary issue. We are bringing you not just one magazine, but two, with a broadsheet addition.
You may not know, but Erdington is about 3.8 miles from Jerrard Drive in Sutton Coldfield. You may also not know (or care, I should warrant) that Erdington and Sutton Coldfield are both towns in the UK’s West Midlands (well, they were both part of Warwickshire until that heinous redrawing of the county boundaries in 1974, but that’s a whole different story). Why am I telling you this?
Well, Ken Shuttleworth, this issue’s cover star and the subject of our lead story, was born and bred in Erdington, while I spent a goodly portion of my childhood in Jerrard Drive, Sutton Coldfield. Goodness. Practically twins.
Perhaps that’s why I liked talking to him so very much. And why he seemed to just say one terribly sensible thing after another. Shared cultural backgrounds and all that.
One of the smartest, although also ‘earning 10 points for stating the bleeding obvious’, was this gem: “It’s almost the most basic piece of economics that you’ve got to earn more than you spend. People ask me what’s the magic? And that’s what you’ve got to do. Don’t spend more than you earn.”
Forehead slap, eh?
But Shuttleworth is absolutely right. This is the second issue in the new look AR and the mantra ‘don’t spend more than you earn’ is at the very heart of what we’re doing with this change in direction. Not simply because the previous incarnation of the magazine was causing issues in that department for us (though, of course, that was a huge consideration), but primarily because we realised that, simple or not, it’s these basic business processes that can be the areas of greatest struggle for architectural practices.
How do you regulate your cash flow, when, as Shuttleworth also notes, “The phone goes and you’ve either won or lost a commission, and you either need people or you don’t”? How do you plan for HR? For future-proofing your business? How do you accommodate the newest and most exciting technology in the architectural sphere? How do you keep abreast of the latest legislation when there are sketches to draft, sites to visit and clients to pitch to or liaise with? Your business is a creative one, but if you spend every day doing nothing but designing beautiful buildings and dreaming up future environments, you’ll find your metaphorical walls tumbling down quicker than you can say, Le Corbusier (Gesundheit).
This is where we come in. But you can help us to help you. If there are areas of your business you find challenging, let us know. If there are topics you think we should be covering that will aid you in your nose to the grindstone, head down, bottom up daily business chores…share them with us.
Drop me a line. Call me up. We’re quite amenable, us Warwickshire folk (all right, all right, Midlanders…)
I look forward to hearing from you.
As the year draws to a close the last inside for 2016 is an extraordinary issue. We are bringing you not just one magazine, but two, with a broadsheet addition. We have decided to highlight IDEA (Interior Design Excellence Awards) and present a new iteration of what a magazine can be, pushing the boundaries of the norm and we hope that you enjoy this new presentation.
It is always with great pleasure that we announce the annual IDEA winners in the final magazine of the year and, continuing the tradition of excellence, the winners and highly commended projects, objects and practices are a formidable group. Australian design is bursting with innovation and extraordinary design that heralds our country’s designers and architects as among the very best in the world. The category winners and special award recipients are to be congratulated for their outstanding contribution to the design landscape of our country and we applaud them all. That said, the shortlisted projects were all exceptional and judging just keeps getting tougher!
The IDEA announcements are contained in one fine gold magazine to add to the collection in the library or on the coffee table, while extra reading is contained in the usual issue of inside where we present interviews and profiles, products and fabulous new projects as a separate entity that will be enjoyable reading over the summer months.
For this special issue we have included a broadsheet ‘paper’ with news and reviews, books and small projects that will add another dimension to your reading experience.
We thank you all for being a part of the inside family and value your contributions and participation that makes inside sing and IDEA the event of all events on the Australian design calendar. We’ll see you next year and hope that you all have a safe and happy Christmas and a relaxing new year.
Jan & Gillian