Mooy store by WeWantMore

WeWantMore combines beauty and food for women’s brand Mooy

Jul 29, 2019
  • Article by Online Contributor

Located in Antwerp, Belgium, Mooy’s two-fold offering fuses healthy food with premium skincare products.

Multiple shades of pink take a leading role in WeWantMore’s design for Mooy, which was inspired by the round shape of a ‘tache de beauté, one of seven attributes of female beauty.

Mooy store by WeWantMore

The biggest challenge for this 120 square metre shop location, says Mooy, was finding a concept that could bring the two mindsets together in one space.

Mooy store by WeWantMore

“We found the answer in our vision for the brand identity, establishing two distinctive areas defined by the same round shape, quite literally creating two beauty spots: one for the inner and one for the outer body,” says WeWantMore.

Mooy store by WeWantMore

The duality of the concept is reinforced by the use of two entrances, attracting people with two different interests. A stand-out feature in the design is a circular wall niche filled with custom and handmade paper flowers.

Mooy store by WeWantMore

Mooy store by WeWantMore

The terrazzo used for tables, kitchen and toilets, as well as the floor, were tailor-made to correspond with the different shades of pink of the brand identity. Light fixtures were designed to evoke a natural, organic feeling.

Mooy store by WeWantMore

“The result was an interior design with two very impactful circles and multiple shades of pink in a leading role, creating a strong visual link with the brand design,” adds WeWantMore.

Mooy store by WeWantMore

Photography by BILD Studio

 

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