On Friday 6 September 2024, Living Edge hosted a timely panel discussion at its Sydney showroom, where industry leaders from MillerKnoll, Muuto and Living Edge convened to discuss key transformations driving the furniture and design industries.  

The event, titled ‘PIVOT – A Conversation About Leading Change’, brought together three renowned figures: MillerKnoll president of international contract Ben Groom, Muuto CEO Anders Cleemann and Living Edge CEO Aidan Mawhinney.  

Moderated by journalist Alice Blackwood, the discussion explored major changes impacting the design industry, including evolving consumer demands, the role of sustainability, the integration of innovative technologies, and the importance of neurodiversity in modern workplace design. 

The event opened with a MillerKnoll exhibition, guiding the diverse group of architects, designers and industry professionals in attendance through the brand’s history and design-forward ethos.

The role of AI and technology in design

The conversation also delved into the growing role of artificial intelligence (AI) in shaping the future of design. 

Groom, recognised as an expert in AI, described the technology as a tool that, much like a team of tireless interns, can greatly assist in repetitive tasks, allowing people to have more bandwidth to focus on creativity and strategic thinking. He opened up about how AI is being leveraged within MillerKnoll to generate floorplan designs and streamline processes. The technology will only become more integral to industry innovation as it matures, he said. 

Mawhinney also highlighted the use of AI in enhancing customer service at Living Edge, allowing them to better engage with clients and improve operational efficiency. 

The future of workspaces 

The panel discussed the post-pandemic shift in workplace design, where companies are now focused on creating enticing spaces for employees. 

Groom mentioned the growing importance of designing spaces that promote connection and well-being, while Cleemann shared Muuto’s perspective on the need for flexible, playful work environments that mimic the comfort of home, particularly as employees seek greater work-life integration.

Designing for neurodiversity in the workplace

The panellists explored the importance of designing spaces that cater to diverse cognitive needs, particularly in the workplace. 

Groom spoke about the growing awareness of neurodiversity and its impact on design, explaining that modern workplaces must evolve to accommodate different working styles and needs. This involves creating spaces that promote comfort, creativity and connection, he said.

Evolving consumer expectations

The conversation turned to products, with Mawhinney remarking on today’s consumer appetite for greater transparency, particularly regarding the ethical background of the brands they support. 

Both Groom and Cleemann echoed this, noting that consumers now seek authenticity and long-lasting quality, with Cleemann adding that consumers are more discerning than ever, opting to buy less but invest in products with meaningful stories. 

Sustainability and longevity in design

The panellists unanimously agreed on the growing consumer interest in sustainability and ethical production. 

Groom emphasised MillerKnoll’s continued efforts to reduce its environmental footprint, highlighting recent innovations like bamboo leather and ocean-bound plastic in their product lines. Similarly, Mawhinney of Living Edge, spoke about the importance of durable, long-lasting furniture, pointing to the company’s Relive program that repurposes furniture to reduce waste. 

The Herman Miller and Knoll Merger

A key moment in the discussion came when Groom reflected on the significant learnings from the merger between Herman Miller and Knoll. He shared how the union of these two iconic brands has created new opportunities for collaboration and innovation, particularly in product design and sustainability. 

Groom emphasised that the merger allows MillerKnoll to combine the best of both companies’ legacies while maintaining the distinct identities of brands like Herman Miller, Muuto and Knoll. He also noted that the merger has enabled them to scale operations, leverage shared resources, and further their commitment to design excellence and sustainability. 

Adapting to change in an uncertain world

After observing some of the salient transformations already playing out, the panel pivoted to the future and concluded with a discussion on how businesses can prepare for the unexpected. 

Cleemann highlighted the importance of diversification in products and markets to ensure resilience in volatile times, while Mawhinney shared insights into Living Edge’s agile approach to market changes, emphasising the importance of quick decision-making. 

Photography by Cassandra Hannagan.

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