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July QV Melbourne

July QV Melbourne

Ewert Leaf

Shortlist category

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Photographer credit: Jack Lovel


The July store in QV Melbourne is designed as an escape – the store is modelled to evoke the feeling of being on holiday. Moulded shell bench seating and a gridded ceiling are nods to classic airport architecture, while a modern take on the hotel bellboy serves as a reminder of your favourite boutique accommodation.

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