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Five ways to build a design culture that transforms workplaces

Five ways to build a design culture that transforms workplaces

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‘Design culture’ puts conversations about design into the daily activities of a studio. In architecture, it’s not just a practice – writes TURNER associate director James Lauman, leader of the firm’s Design Culture Panel – it’s a philosophy that shapes how teams design, collaborate and connect, laying the foundation for effective projects. Below, Lauman gives his five tips for building a strong design culture that can transform teams, communities and places. 

1. Diversity creates richer outcomes 

At its heart, design culture is about people – their creativity, values and diverse perspectives. A strong design culture thrives when it reflects the richness of human experience, bringing together individuals from diverse cultural backgrounds, life experiences and professional journeys. 

When architects and designers collaborate across these differences, we challenge each other to think beyond our own experiences, ensuring that the spaces we create resonate with a broader range of users. This is particularly critical in our increasingly globalised and interconnected world. 

A successful design culture doesn’t impose a singular vision, but empowers individuals to share their own stories and develop their design instincts while contributing to a cohesive, shared language. Regular whole-of-practice design reviews help to encourage this cross-pollination of ideas and refine concepts collaboratively. 

2. Stories shape designs 

Every project tells a story, and the most engaging designs start by uncovering that narrative. The site’s history, cultural context and environmental constraints serve as a canvas upon which architects and designers can weave a meaningful story. This leads to designs that are not only functional, but are deeply connected to their contexts and communities. 

For instance, beginning a project by researching the site’s past – like its heritage, natural surroundings, or significance in First Nations culture – provides a foundation for the entire design language. These stories connect with project commissioners and users alike, creating a sense of place and purpose that goes beyond a physical structure. 

Installation designed by TURNER for Vivid Sydney. Photo: supplied
3. Design beyond the office 

Design culture isn’t confined to the office or the boundaries of a project. Architects and designers can contribute to broader cultural conversations by engaging in creative initiatives like exhibitions and symposiums. For instance, events like Vivid Sydney or Sculpture by the Sea have allowed us to test and showcase our creativity in ways that aren’t constrained by traditional development briefs. 

We believe inspiring a passion for design begins with igniting creativity in others and ourselves. By experiencing good design firsthand – whether through architectural site visits or design talks – our team gains fresh perspectives that inform and elevate our work. These activities not only foster professional growth, but also strengthen team morale, building a shared enthusiasm for innovation. 

4. Create designs that transform communities 

The value of a strong design culture lies in its ability to produce transformative spaces – places that improve the everyday experiences of all people. Whether it’s rethinking communal spaces in a residential development, creating active and inviting retail environments, or designing public spaces that foster great placemaking, the impact of thoughtful design is profound. 

For developers and government agencies, engaging with a practice that values design culture means partnering with a team that prioritises quality, collaboration and innovation. For other architecture or design firms, adopting this approach can lead to more rewarding projects, happier teams and a more fulfilling practice. 

5. Build confidence through experience 

It’s important to invest in people’s creativity, confidence and leadership. By exposing team members to diverse experiences, firms can nurture creativity and confidence. Encouraging younger architects and designers to take ownership of parts of a project builds their  decision-making skills and fosters a deeper connection to their work. 

Mentorship plays a vital role here. Senior architects can share their journeys – their successes, challenges and lessons learned – through case studies, past experiences or informal storytelling. At TURNER, we’ve found these case studies provide valuable learnings while inspiring emerging talent to forge their own paths in the profession. 

In the end, design culture is more than just creating beautiful buildings, it’s about shaping spaces and places that inspire, endure and connect us. By investing in people and stories, we create a legacy of design that stands the test of time.

James Lauman is an associate director and leads the Design Culture Panel at TURNER, where he advocates for design excellence through regular reviews and initiatives that strengthen the practice’s creative approach and drive innovation across its projects.

Lead image of TURNER’s installation at Vivid Sydney supplied.

Read more thoughts from TURNER about why design culture matters.

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