Signature Appliances

Since the 1950s the Lee family has been synonymous with the Australian retail industry. Their dedication to exceptional value – great products, great prices, and great service – has been the basis of the iconic Bing Lee. Signature Appliances represents an extension of this commitment to the premium appliance market.

As the CEO of a third-generation family business, Lionel Lee follows in the footsteps of his late grandfather Bing and father Ken. And while honouring the legacy of his forebears, Lionel has been determined to embrace the potential of a changing retail landscape and the possibilities of the 21st-century marketplace.

Recognising a gap in the market, the group launched the new high-end retailer Signature Appliances in November 2022. The vision was simple: to combine an ultra-premium shopping experience with the unsurpassed down-to-earth service for which Bing Lee is renowned.

Visit our Willoughby showroom to explore our beautiful product range. It’s your destination for appliances that will bring new inspiration and convenience to your home.

www.signatureappliances.com.au