In businesses with high-value audiences and long sales cycles, content marketing is one of the most powerful forms of reaching an audience and influencing its perception of a brand. But for the clients, stakeholders and owners in the architecture industry, it need not - and indeed, should not, be limited to blogs and social media posts.
In this issue of AR, Cate Cowlishaw, head of business at Bates Smart, talks about selling your work, Simon Nelson provides some tips on how to construct and develop a business plan and PR specialist Sharyn Lowe explains how and why the industry needs to utilise PR.
Charles Wright estimates he spends just as much time on administration as he does on design, but he's not complaining.
A2K Technologies is a company which fosters innovation through delivering software and hardware solutions, consulting, training, development and managed services. Our highly knowledgeable and industry-experienced staff from the architecture, engineering, construction, infrastructure and manufacturing sectors enhances our customers’ organisational capabilities, to deliver on project outcomes and differentiate from the competition. With a great footprint throughout […]
Bringing Australia’s architecture and design community into focus since 2009.