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Authentic Design Alliance Adelaide

February 18, 2011

The Authentic Design Alliance launches in Adelaide, bringing its support of original design to South Australia.

*RSVP to ["rsvp@authenticdesign.com.au":mailto:rsvp@authenticdesign.com.au] by Friday 25 February 2011*

The Authentic Design Alliance launches in Adelaide this March, bringing its support of original design to South Australia.

Replicas, fakes or ripoffs – whatever you call them, they’re damaging to the design industry and the people it supports. The Authentic Design Alliance is here to reward those who use genuine furniture in their fitouts, and help architects and designers to encourage clients to choose the genuine article.

(inside) editor *Domingo Antonio Robledo* will introduce guest speakers *David Caon* (industrial and interior designer), *Rosina Di Maria* (principal, Woods Bagot) and *Joanne Cys* (Associate Professor, University of South Australia). Each will discuss how they embody value in their work, how they protect their creative ideas through the design process and give their recommendations for how Australian copyright laws could better protect the industry.

*When* Wednesday 2 March 2011, 6-9pm
*Where* Stylecraft, 11 Waymouth Street, Adelaide

*RSVP* to ["rsvp@authenticdesign.com.au":mailto:rsvp@authenticdesign.com.au] by Friday 25 February 2011

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