The Virtual Network

Feb 1, 2013
  • Article by Online Editor
  • Designer

Having worked closely with the property industry for many years, The Virtual Network is a creative digital media studio producing video and online strategies for business of all sizes. The team are well grounded in lead generation for this market.

“Ultimately it’s about enhancing the connection to your branded product, which is what we always aim to do” says Chris Blaber, sales and marketing manager for The Virtual Network. “When we use rich media engagement like video we engage our audience in a highly emotive experience… a digital ecosystem of brand, music, narration and imagery and this really works the senses to create that emotional pull”.

Client and managing director Geoff Benette from Thermacell Australia explains: “I have trusted the guys at The Virtual Network for over a decade and over that time my website quickly became pivotal to my marketing…  They introduced us to video a few years ago, which was new to us at the time, but we very quickly saw the potential and recognised our competitors weren’t using it”. Thermacell stands as the market leader with it’s patented ICF polystyrene system and they operate Australia wide.

Producing the IDEA videos in 2012, working closely with clients in the industry means the team is well accustomed to working with a variety of briefs, budgets and constraints. “We’re pretty nimble and flexible,” says Blaber.

The Virtual Network stands alone in an industry that tailors itself either to web design or video production only. “We’re a one-stop shop where you can create a full website and online strategy, with also full video production capabilities too,” adds Blaber. In a industry growing in proportion to the uptake of smartphones, tablet computers and the demand for more online video from consumers, The Virtual Network are well placed at the forefront of this new digital marketing era.

The Virtual Network believes in using online platforms and rich media video engagement to make you stand out from the crowd.

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