Practice Profile

Practice Name








Meme is a dynamic creative partnership between designer Megan Hounslow and designer/architect Melanie Beynon. Based in Melbourne, the duo deliver beautiful, innovative, authentic and timeless architecture, interior design, installations and objects. Meme’s commercial and domestic projects are framed by detailed research and clear communication. Creative and intelligent design leads to robust and detailed implementation and thoughtful, sustainable and engaged final end use.

Meme’s commercial projects use good design to transform hospitality, retail, public/private and work environments to increase sales and customers, improve usage and productivity. In their residential projects, the practice delivers contemporary, finely crafted and customised spaces to celebrate materials, finishes, life, friends, family and individuality.

Meme has been nominated Best Emerging Practice for the 2011 Interior Design Excellence Awards (IDEA).

  • Urban Attitude Highpoint

    Meme’s new store for Urban Attitude is a playful take on your typical storage warehouse.

  • Prahran Residence

    Meme remodels an existing home in Melbourne to deliver a flexible and functional cooking, living and dining space.

  • Circa – Prince of Wales Hotel

    This landmark St Kilda venue is refreshed by Meme, creating a more relaxed dining setting that complements the bones of the existing building.

  • Interior Design: Albert Park School

    Meme create a strong identity for a formerly austere high school interior, delivering a vibrant and youthful learning environment.