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111 Navy Chair

April 1, 2011

Emeco collaborates with Coca-Cola to launch a new take on the classic 1006 Navy Chair, made from 111 recycled coke bottles.

Manufacturer Emeco has collaborated with Coca-Cola to produce a new version of the 1006 Navy Chair, made from 111 recycled coke bottles.

The classic Navy Chair, originally made from 80 percent recycled aluminium and designed to last for 150 years, was first designed in 1944 for the US Navy. The 111 Navy Chair adopts the same principles of durability and sustainable design, with each chair made from at least 111 recycled PET bottles.

Coca-Cola first approached Emeco with the idea to make a chair from recycled coke bottles in 2006, marking the start of a four-year research process to create a strong, high quality design. With the 111 Navy Chair now in production, Emeco and Coca-Cola estimate that approximately five million plastic bottles will be recycled globally for each year of production.

This latest collaboration with Coca-Cola follows previous partnerships between Emeco and leading architects, designers and corporations, including Philippe Starck, Frank Gehry, Norman Foster, BMW Designworks and Ettore Sottsass.

You can get your hands on the 111 Navy Chair, first launched at the 2010 Milan Furniture Fair, through Corporate Culture showrooms across Australia.
www.corporateculture.com.au

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