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G-Star Prouvé RAW Collection

March 14, 2012

Fashion company G-Star collaborates with Vitra to produce a special furniture collection that revisits the work of celebrated modernist designer, Jean Prouvé.

Dutch fashion brand G-Star has collaborated with Swiss furniture manufacturer Vitra to create a special furniture collection revisiting the work of celebrated French architect and designer Jean Prouvé.

The special edition, called the G-Star Raw Crossover Series Prouvé Collection, reinterprets 15 of Prouvé’s classic furniture designs, originally created from the 1930s to the 1960s.

The new collection adds a contemporary edge to a number of well-known Prouvé designs, including the Cite lounge chair (1930), the Tabouret Solvay wooden stool (1941), the Tabouret no.307 stool (1951) and the EM Table (1950). A cool and subdued colour palette features greys, cream and timber is teamed with flashes of Japanese red, with the slick lines and utilitarian aesthetic of Prouvé’s original designs still evident in the contemporary pieces.

The collaboration with G-Star is the first of this type for Vitra, whose furniture collection has been designed by a string of celebrated modernist and contemporary designers including Ray and Charles Eames, George Nelson, Antonio Citterio, Jasper Morrison, Hella Jongerius, and Ronan and Erwan Bouroullec.

The partnership was initiated by G-Star, who approached Vitra with the concept. G-Star’s creative team – lead by brand director Shubahankar Ray and Interior designer Pieter Kool – worked with Jean Prouvé’s daughter, Catherine Prouvé, to produce the collection. Catherine Prouvé says the project allowed the team to continue her father’s philosophy of experimentation.

Originally launched in Switzerland at Art Basel in June 2011, this special edition is now available in Australia through Space Furniture.

www.spacefurniture.com.au

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