- Article by Online Editor
- Photography by Dianna Snape
- Designer Russell and George
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The work of Melbourne-based design studio Russell & George has been recognised on the world stage, with the duo receiving two World Retail Awards at the 2012 International Store Design Awards held in New York’s Times Square.
Russell & George’s fitout for Australian brand Crumpler in Doncaster was the winner of the Soft Line Specialty Store category, and also received the Special Award for Innovation Materiality.
The Crumpler store turns the idea of the typical retail fitout on its head, discarding standard shop fittings in favour of a design made from the same materials as the products on sale. Ryan Russell said: “We’re passionate about creating exciting (retail) spaces with unique sensibilities, and working with such an innovative brand has been a real highlight.”
Conceived as a woven object, the interior features a shopfront and display system made from the webbing used in Crumpler bags, while powdercoated steel used to create rigid frames in larger bags reappears in displays and handrails. Crafted from the same materials as the Crumpler bags, the store becomes an extension of the Crumpler brand and product – adopting the robust, playful and unique aesthetic that the brand has become known for.
This latest success follows a number of awards and achievements from this young practice, formed two years ago by Ryan Russell and Byron George. The pair merged their practices, Ryan Russell and Byron George Architect, in April 2010 and have since produced a number of award-winning projects together. The studio was also nominated for the IDEA 2011 Designer of the Year Award (read our interview with them here).