- Article by Online Editor
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The annual North American POPAI Awards are one of the toughest Point of Sale award platforms to compete in. The Multinational category is open to all nations, and pits all channel divisions, all product groups and all budgets against each other. Creative Instore Solutions distinctive entries of Twisties Big Mouth Display won Silver in the Semi-Permanent category and the Red Rock Deli Wine & Snack Display won in the Permanent category. These are the second major award wins for the practice, two years in a row.
Working with Edra from the start, Italian designer Francesco Binfaré has produced some of the brand's classics, including the recent Pack and Chiara sofa.