australian design alliance

AdA launches campaign for national design policy

Mar 27, 2012
  • Article by Online Editor
  • Designer

The Australian Design Alliance (AdA) has launched a crowdfunding campaign to help drive its pursuit of a national design policy.

The AdA is a not-for-profit partnership between a number of the country’s leading design organisations, with members including the AIA, AILA, DIA and AGDA. It represents 12 member organisations, pushing for greater recognition of the design industry at a national level.

The alliance is campaigning to promote the role of design in improving productivity, sustainability and innovation in Australian business. One of the AdA’s main objectives since its inception in 2010 has been to convince the Federal Government to establish and fund a national design policy that would prioritise design thinking.

This new fundraising initiative – hosted on Pozible, an online crowdfunding platform ­– will help fund this advocacy. The AdA is calling for support from the design industry to “escalate the conversation and put design at the forefront of innovation for the good of Australia and the good of our design community,” aiming to raise at least $15,000.

Marc Newson is among the list of designers that have already pledged their support. “At the most basic level, design is about improving the objects that surround us – and by extension, the world in which we live. This to me seems like an eminently valid undertaking… Australians are unfettered by any deeply rooted design heritage, while at the same time possessing vast natural and historical riches – this could foreseeably nurture the next generation of world class designers and help shape the future. It is for this reason that I am supporting a National Policy for Design in Australia,” he said.

For more information on this campaign, visit the AdA’s Pozible page

About the Australian Design Alliance
The Australian Design Alliance is a not-for-profit partnership of professional design organisations, established in October 2010. Michael Bryce AM, AE is the AdA Patron, with a board of volunteers and a part-time Executive Director. The twelve member organisations include:

Australian Craft and Design Centres (ACDC)
Australian Graphic Design Association (AGDA)
Australian Institute of Landscape Architects
Australian Network for Art and Technology (ANAT)
Australian Production Design Guild (APDG)
Council for the Humanities, Arts and Social Sciences (CHASS)
Council of Textile and Fashion Industries of Australia (TFIA)
Design Institute of Australia (DIA)
Good Design Australia, Australian International Design Awards
National Association for the Visual Arts (NAVA)
Planning Institute of Australia – Urban Design Chapter
Australian Institute of Architects (AIA) (observer)

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28 Mar 12 at 3:22 PM • Anna

Is Marc making a financial contribution to the cause by any chance?

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