The Chair-ity Project Auction

November 19, 2014

A diverse group including Adam Goodrum, Coco Flip, Dinosaur Designs, Ken Done, Hecker Guthrie and Romance Was Born have recreated an iconic chair to raise funds and awareness for deserving charities.

Above image: Dinosaur Designs’ kaleidoscopic collaboration with Signature Prints will be auctioned in aid of vital cancer research at the Garvan Institute.

The Chair-ity Project Auction invites 14 key creatives from Australia and New Zealand to reinterpret the iconic ‘CH 33’ chair for Carl Hansen & Søn by Hans J. Wegner.

The classic chair, with its original Scandinavian silhouette and blonde wood frame, has been reimagined in an array of colours and textures, expressing the unique talents of the individual designer. Each has elected a different charity to receive the donated proceeds of their chair’s winning auction bid.

Among the influential designers behind the revamped chairs are prolific Sydney-based industrial designer Adam Goodrum, quirky Melbourne studio Coco Flip, creative behemoth Dinosaur Designs, enduring Australian artist Ken Done, award-winning interior designers Hecker Guthrie and eclectic fashion luminaries, Romance Was Born.

The 14 completed chairs are currently on show in the Cult Sydney showroom. With 14 Australian and New Zealand designers converging to raise awareness for 14 deserving charities, the widespread appeal of the Chairity Project Auction has drawn bids from design enthusiasts and philanthropists worldwide.

The Chairity Project auction ends today at 8pm. View a full list of chairs and place your bid here.


Artist Ken Done’s Sydney Harbour Chair will raise money for UNICEF


hecker guthrie chair

Proceeds from Hecker Guthrie’s utilitarian interpretation will go towards My Room, who support the Royal Children’s Hospital.


romance was born

Romance Was Born’s luxurious iteration will be auctioned for animal carers Staffy Rescue


coco flip

Coco Flip’s Kate Stokes and Haslett Grounds have chosen the Wilderness Society as their charity


adam goodrum

Adam Goodrum’s thought-provoking work will be auctioned for SurfAid, who improve living conditions in isolated regions

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