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Sou Fujimoto’s ‘Floating Forest’ display in Milan

April 10, 2014

The structure, designed for the official stand of Cassina at the Salone del Mobile, is a striking example of a primitive future where architecture is shaped by nature.

Japanese architect Sou Fujimoto has designed a sensorial natural habitat for the official stand of Cassina at the Salone del Mobile during this year’s Milan Design Week.

The design concept brings an external landscape into the interiors and helps celebrate the brand’s heritage in carpentry workmanship, making it the perfect backdrop for its new collection.

The structure is a striking example of a primitive future where architecture is shaped by nature. The walls and ceilings are replaced by weightless trees, which seem to float through the stand in timeless harmony. Numerous mirrors suspended from above reflect and multiply this forest setting, creating volume and space.

Cassina’s 2014 collection includes designs by Jaime Hayon, Piero Lissoni, Luca Nichetto, Patrick Norguet and Jean Nouvel, and re-editions from Le Corbusier, Pierre Jeanneret, Charlotte Perriand and Marcel Breuer. The products are displayed in the central area of the stand in an almost abstract way to highlight the content of each project.

Sou Fujimoto won international repute for designing the Serpentine Gallery Pavilion in London, among other notable projects. He has won the coveted Golden Lion Award for his participation at the Japan Pavilion at the La Biennale di Venezia in 2012.

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