Great Dane forms relationship with Country Road

October 17, 2013

Country Road will be featuring Great Dane’s multi-award winning String System in three of its flagship stores over the SS 13/14.

Great Dane Furniture and Country Road have developed a new relationship that will see Country Road using Great Dane’s String System in three of its flagship stores over the SS 13/14. The award-winning String System provides a lightweight and flexible storage system.


“We are excited to be working with Country Road, an iconic Australian brand that goes hand-in-hand with fashion, furniture and homewares,” Anton Assaad, Great Dane’s Founder and Director, states. “There’s a great synergy between us and our style and I look forward to a continued relationship, working together to develop stunning visual displays.”

Country Road’s Managing Director, Sophie Holt comments: “The String System looks fantastic in our stores. We love the minimal, refined Scandinavian style of Great Dane products – it is a great fit with our brand aesthetic and really complements our product, especially our homewares. It is a great relationship with a likeminded Australian brand.”

Country Road’s flagship homewares stores are located at Bondi, South Yarra and Newmarket in New Zealand.

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