Design Emergency: Object’s Pozible campaign

September 25, 2012

Object launches a crowdfunding campaign to raise $20,000 to help develop its design thinking education program, Design Emergency.

Sydney-based Object: Australian Design Centre has launched a Pozible crowdfunding campaign in the hopes of raising $20,000 to help fund its design thinking education program, Design Emergency.

The Design Emergency program has been piloted for the past year in various forms across schools in New South Wales, with a response from participating students, teachers and schools indicating the strong need for a program like Design Emergency. The program takes designers into schools, developing staff and students’ understanding of what design is and how it relates to everyday life, providing the skills for individuals to create their own ways of living and working.

The response from participants overwhelmingly suggested that the program needed to go digital, giving students, teachers and designers access to the resource regardless of their location within Australia. In order to develop a digital strategy, Object is aiming to raise $20,000 – which they say will enable them to research different methods and platforms for delivering content online (including games, apps and online modules for teacher training). The digital format will also provide a platform for teachers to provide feedback.

The proposed Design Emergency website will enable teachers to integrate the program into their teaching programs, or use it as a standalone program if preferred. The program will also offer students the opportunity to make prototypes, write a pitch, interview, use their imagination and think ‘outside the box’ – all the while fulfilling a number of syllabus outcomes in literacy, numeracy, science and technology, creative arts and HSIE.

Of the crowdsourced fundraising method, director of Object, Steven Pozel, says it’s a new process that he hopes will prove innovative and successful.

“Crowdfunding has the capacity to raise both funds and friends, which is so valuable for Object and Design Emergency. It builds a grass roots supporter base from the inception of the project to completion, providing a way to engage the public in the process, which is an important part of what Object strives to do,” says Pozel.

The campaign will run for 50 days, ending on Monday 5 November. The official ambassadors and champions of Design Emergency are Louise Olsen (Creative Director, Dinosaur Designs), Terri Winter (Managing Director, top3 by design), Michael Alvisse (Company Director, Schamburg + Alvisse Pty Ltd) and Lisa Cahill (Executive Director, Australian Design Alliance).

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