Ketel One Commission 2011

May 26, 2011

The Ketel One Commission, celebrating modern craftsmanship, opens at Pin-up Project Space in Melbourne.

The Ketel One Commission, a new design project promoting the role of craftsmanship in contemporary design, has opened at Pin-up Project Space in Collingwood, Melbourne.

Curated by Ewan McEoin, the exhibition features the work of 16 of Melbourne’s “modern craftsmen”, who were invited to communicate their creative process and explore the importance of craftsmanship in the modern world. Participating designers cover a broad range of design disciplines including architecture, furniture design, graphic design, photography and ceramics.

An exhibition space designed by architects Edwards Moore provides a platform for each of the exhibits. Three tiers of exhibition elements represent the personality, product and process of each craftsman: portraits of the designers are hung from the ceiling, suspended above a series of plywood surfaces that act as the display for each exhibit. Remnants of the production process are collected beneath each desk.

The craftsman behind the winning submission was furniture designer Tim Fleming, founder of Flatland OK. Fleming’s submission, 2114 Cult of Stealth, is a fictional museum display created for a post-apocalyptic society displaying “ceremonial objects used to worship the stealth bomber by the ‘Cult of Stealth’… after ‘The Fall’.” Fleming will receive a return trip to the Dutch Design Week, followed by a visit to the Nolet Distillery in Schiedam.

Also participating in the Ketel One Commission are furniture designers Toby Horrocks from Freefold Furniture, Nick Rennie from Happy Finish Design and Ross Didier from Ross Didier Designs; product designer Justin Hutchinson; and architect Rory Hyde – whose spinning drinking seat, the Structure of Creative Revolutions, is a response to the Ketel One brand.

Others exhibiting include ceramicist Gregory Bonasera; photographers Scottie Cameron and James Watkins; graphic designers Matthew Angel, Jessie Fairweather from Foundry and Aaron Moodie and Colin Tretcher from The People Collective; artist Geoffrey Nees and fashion blogger TUTUCrazy Ralagaivau. Bar tender Greg Sanderson completed the group, as Ketel One Brand Ambassador.

*The Ketel One Commission exhibition is on show at Pin-up Project Space in the Compound Interest: Centre for Applied Arts at 15-25 Keele Street, Collingwood from 26-28 May 2011.*

  • Sally-Ann Clements | Advanced Lifestyle Solutions May 26th, 2011 5:05 am

    looks good- will have to head down to check it out

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